Why has talking about burnout become passé?

http://management.fortune.cnn.com/2012/05/21/employee-burnout-around-the-corner-already-here/

As employees work harder and longer, some are facing a breaking point, even though many companies aren’t paying attention.
By Gary M. Stern
FORTUNE — Here’s a word that managers don’t use much anymore: burnout. The term was in vogue about 15 years ago when companies began to downsize and employee workload intensified. That was just before the advent of the BlackBerry, what eventually came to be known as the ultimate work leash.
So, then, why has talking about burnout become passé? In a struggling economy, most employees are happy to have jobs and don’t want to complain or appear as if they lack enthusiasm. Everyone is expected to give 100% and be available 24/7.


A quick jaunt from burnout to apathy
The employee that suffers from burnout becomes part of the “working wounded,” Izzo says. They show up to work but have lost their motivation and are just trying to get through the day unscathed. That apathy reduces productivity, nullifies innovation, and creates inertia in the workplace.